Services

Choose one of Panoramica C2B services that best fits your particular goals: Photography, Editing and writing, Web analytics and others. You can also easily combine two or three services.

Photography

We take photos in Italy and neighbouring countries using professional cameras and other equipment. It can be the same photo story or reportage but on any topic that resonates with you and will help the development of your business or project. For example, “How the city of Belluno implementing green mobility” for e-vehicle sharing company Lime. Other ideas: company and its production from the inside, a tourist group on a hike, and similar. We are always interested in various sporting and cultural events, that you participate in or organise yourself. Photography as a service is also available for personal purposes.

Clients: Run The Alps tour operator, Futura Sport Lab association

Editing and writing

We edit and write product content (“About” and other pages, articles, FAQs, etc.), and help to create promo publications in the following three main genres. The first is interviews with experts in your field and geographical area, that is worldwide. This could be a blogger, an athlete, a creative, a scientist, as well as your customers. The second is photo stories in Italy and Europe. The third is guides based on our personal experience of doing outdoor activities and ecotourism in Italian natural areas. We don’t work with newsletters and advertising.

Clients: PeakVisor AR and 3D app, Bird In Flight photo magazine, Windy.app weather app, Transcribe audio-to-text app

Book publishing

Based on content we create with clients, we additionally write, edit and help to publish electronic books. Books help to better send a message to your audience, increase its engagement, and solve other tasks. It can be a guidebook, a series of photo stories, a collection of interviews — all the formats described above and some others. Then we help to design, distribute and promote books in a variety of ways. Another related service here is Reviews. We contact experts and influencers, and collect their positive opinions about the whole project. We also help individual authors to create and publish their books.

Clients: Windy.app weather app, Zero to One Search recruitment

Illustrations and design

There are several designers and illustrators in our team, which help us design our writing, books and research. Unique — not stock images everybody use — help to better convey the meaning of the text, entertain your audience and set you apart from your competitors, including online search engines: Google Photos itself is one of the world’s largest search engines. Images on internet bring real traffic, audience and ultimately loyal customers if you have more to show on your site that will get them involved.

Clients: Windy.app weather app

Site development

This service implies launching a website, a blog and other content sections, a newsletter, or development of an already existing project. To do this, we analyse keywords, create the entire structure of the site, link pages, choose right titles and descriptions of the pages, write a content plan and content strategy, and help you make first publications ourselves or with the help of external authors with suitable experience. The latter we will also help to find for your project.

Clients: PeakVisor AR&3D app, Windy.app weather app, Transcribe audio-to-text app, Eventi Yoga events portal

Web analytics

Web analytics involves collecting, visualising and analysing your website data to better understand who and where your users are coming from and how they interact with you. We use Google Analytics (GA) and other tools. Specific tasks include GA and Google Tag Manager (GTM) accounts audit, creation of GA events, reports about user flow and experience, workshops on how to better use GA and GTM for tracking and reporting, and others. The reverse service is also possible: analysing a site to identify its weaknesses or voids that can be improved with content.

Clients: PeakVisor AR&3D app, AFAR travel magazine, Lime e-vehicles sharing, Woosmap mapping platform, Pets Pyjamas holidays, Yoga Easy online classes

Consulting

We regularly consult companies and individual specialists in all of the above areas: answer questions, give recommendations on how to solve issues or improve something, help you choose a direction for development in the web, and the like. This can be done either once or as an on-going support. The format of communication can be anything — by mail or chat, a written report, a Zoom call or a personal meeting in Italy.

Clients: PeakVisor AR and 3D app, Windy.app weather app, Transcribe speech-to-text app, Zero to One Search recruitment, Eventi Yoga events portal, AFAR travel magazine, Lime e-vehicles sharing, Woosmap mapping platform, Pets Pyjamas holidays, Yoga Easy online classes, Vostel volunteering site

Write us at ciao@panoramica.studio.

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